Why typography matters more than you think
The fonts and spacing decisions a designer makes shape how your visitors feel about your brand long before they read a single word.
Typography is the silent ambassador of your brand. The choice between a humanist sans-serif and a geometric one signals who you are, what you value, and how serious you are about the work you do.
First impressions are visual
Visitors decide whether to trust a website in fractions of a second. Long before they read a single sentence, they have already judged your typeface, your line height, and the rhythm of your headings.
That judgement isn't superficial — it's pattern recognition. Confident typography reads as a confident company.
Three rules we follow
On every project we ship, we hold ourselves to three rules:
- Pick one display font and one body font, never more.
- Use a strict modular scale instead of arbitrary pixel values.
- Set generous line height (1.5–1.7) for any block of body copy.
These three rules alone will make any website feel calmer, more readable, and more intentional.